Independent brand studio · Lisbon / New York
We build brands people stop scrolling for. Identity, campaigns and digital, made by one senior team.
01
—
Campaign
Footwear campaign
2026
02
—
Identity
Packaging system
2026
03
—
Motion
Music video
2025
04
—
Street campaign
2025
05
—
Packaging
Fragrance range
2025
06
—
Film
Fashion film
2024
07
—
Identity
Bike brand
2024
08
—
Film
Car campaign
2024
OTRA
(01) The studio
We are OTRA, twelve designers, writers and directors in two cities. We make brands that people remember, share and buy again.
Since 2012
Lisbon + New York
50 brands
launched or relaunched
One team
no hand-offs, no juniors
(03) What we do
01
Identity
Identity
Names, marks, type and the rules that hold them together, so the brand looks like itself everywhere.
Naming · Logo · Type system · Guidelines
02
Campaigns
Campaigns
Launch ideas that work on a billboard, a phone and a shop window in the same week.
Concept · Art direction · Photo & film · Media kits
03
Packaging
Packaging
Boxes, bags and bottles people keep after the product is gone.
Structure · Print · Range design · Retail
04
Digital
Digital
Websites and apps that feel like the brand, not like a template.
Web design · Framer build · Motion · Content
(04) How a project runs
01
Listen
Workshops, interviews and a hard look at the market. We leave with one sentence everyone agrees on.
02
Shape
Three routes, then one. Sketches, type tests and real-world mock-ups, not mood boards.
03
Make
Shoots, systems, files and code. Everything built at once so it all fits on day one.
04
Launch
Guidelines, training and a launch plan. We stay on for the first ninety days.
Weeks 1–2
Weeks 3–5
Weeks 6–9
Week 10
Halden
lumo/bank
velo.
Eau Atelier
Paloma
FORM—BANK
(05) What clients say
“They asked better questions in week one than our last agency did in a year. The new identity paid for itself before launch.”
Ana Ribeiro
Founder, Halden Coffee
“We gave them a brief for a logo and got a brand our team actually believes in.”
Mei Tanaka
Head of Brand, Lumo Bank
“Fast, calm and never precious. The campaign ran in nine cities without a single re-shoot.”
Sara Lindqvist
Marketing Director, Velo
01 / 03
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Got a brand to build?
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