Every new client asks about the logo first. It is the part people can point at, so it feels like the brand. It is not.
A logo is a signature
A signature tells you who sent the letter. It does not tell you what the letter says. The things people actually remember are the tone of the copy, the colour of the bag, the way the shop smells and how fast someone answers an email.
Where we spend the time
On most projects the mark takes about ten percent of the hours. The rest goes into the system around it: type, colour, photography rules, templates and the words. That is the part a team uses every day.
So yes, we will design you a great logo. We will just spend more time on everything else.
