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(06) Journal

Notes from the studio

Short essays on brands, type and making things. One a month, written by the people who did the work.

Font specimen sheet with a drawer of letterpress type

Why your logo is the least important part of your brand

A logo is a signature, not a personality. Here is where the real work of a brand happens.

Thinking

Oct 2026

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Film camera with an orange lens cap, film roll and negatives

Shooting a campaign in one day with a crew of four

How we planned, lit and shot the Ruby Run campaign between sunrise and sunset.

Behind the work

Sep 2026

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The case for fewer typefaces

One family, three weights, endless range. Why we keep cutting the type list.

Type

Aug 2026

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Red canvas sneakers on a bright yellow ground

Three coffee bags with bold geometric packaging on a shelf

A woman walking through a corridor of red light lines

A street wall covered in bright campaign posters

Five coloured perfume bottles in a row on a dark table

A figure draped in white cloth against a dark red backdrop

A pink and cyan painted bike against a concrete wall

Two women by a red car on salt flats at sunset

Say hello

hello@otra.studio

+351 21 000 0420

Lisbon

09:41

Rua das Flores 28

1200-195 Lisboa

New York

04:41

87 Grand Street

New York, NY 10013

Pages

Say hello

Lisbon

09:41

Rua das Flores 28

1200-195 Lisboa

New York

04:41

87 Grand Street

New York, NY 10013

Pages

Say hello

Lisbon

09:41

Rua das Flores 28

1200-195 Lisboa

New York

04:41

87 Grand Street

New York, NY 10013

Pages