08
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Film
Salt Road
Client
Salt Road Motors
Services
Film · Campaign · Photography
Year
2024
Project
Car campaign
(01) The brief
A restored-car garage wanted to reach buyers who had never set foot in a workshop.
(02) What we did
We drove one car across the salt flats for three days and filmed only what happened. No script, no studio, just the road.
(03) The result
9
cars sold from one film
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