A pink and cyan painted bike against a concrete wall

07

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Identity

Velo Pink

Client

Velo Pink Cycles

Services

Identity · Product colour · Web

Year

2024

Project

Bike brand

(01) The brief

A small frame builder with beautiful bikes and a name nobody could spell.

(02) What we did

We renamed the paint, not the company. Every frame colour got a name and a poster, and the website sells colours first and sizes second.

A photo shoot on set with a yellow backdrop and softbox
A blue watercolour study with a yellow square

(03) The result

+60%

online orders after relaunch

Got a brand to build?

Tell us what you are making. We reply within two working days, with a person, not a form.

Red canvas sneakers on a bright yellow ground
Three coffee bags with bold geometric packaging on a shelf
A woman walking through a corridor of red light lines
A street wall covered in bright campaign posters
Five coloured perfume bottles in a row on a dark table
A figure draped in white cloth against a dark red backdrop
A pink and cyan painted bike against a concrete wall
Two women by a red car on salt flats at sunset

Lisbon

09:41

Rua das Flores 28

1200-195 Lisboa

New York

04:41

87 Grand Street

New York, NY 10013

Lisbon

09:41

Rua das Flores 28

1200-195 Lisboa

New York

04:41

87 Grand Street

New York, NY 10013

Lisbon

09:41

Rua das Flores 28

1200-195 Lisboa

New York

04:41

87 Grand Street

New York, NY 10013

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