01
—
Campaign
Ruby Run
Client
Ruby Run Footwear
Services
Campaign · Art direction · Film
Year
2026
Project
Footwear campaign
(01) The brief
A running shoe brand with a loyal club scene and no voice outside it. The new model needed to feel like it belonged on the street, not only the track.
(02) What we did
We built the campaign around one colour and one hour of light. Every shot, frame and poster used the same red against hard yellow, so the shoe was recognisable from across the road.
(03) The result
+42%
launch-week sales against forecast
Got a brand to build?
Tell us what you are making. We reply within two working days, with a person, not a form.
