(01) Studio
A small studio, on purpose
(01) The studio
We are OTRA, twelve designers, writers and directors in two cities. We make brands that people remember, share and buy again.
Since 2012
Lisbon + New York
50 brands
launched or relaunched
One team
no hand-offs, no juniors
The people
Four of the twelve. The rest are shy.
Inês Moura
Founder & creative director
Lisbon
Daniel Okafor
Design director
New York
Leo Brandt
Film & motion director
Lisbon
Priya Nair
Senior designer
New York
(02) How we work
01
Fewer, better projects
We take on eight to ten projects a year so every one gets our full attention.
02
Senior from day one
The people in the pitch are the people in the work. Nobody is handed off.
03
Make it real early
We test ideas on shelves, phones and streets in week three, not week ten.
Halden
lumo/bank
velo.
Eau Atelier
Paloma
FORM—BANK
(05) What clients say
“They asked better questions in week one than our last agency did in a year. The new identity paid for itself before launch.”
Ana Ribeiro
Founder, Halden Coffee
“We gave them a brief for a logo and got a brand our team actually believes in.”
Mei Tanaka
Head of Brand, Lumo Bank
“Fast, calm and never precious. The campaign ran in nine cities without a single re-shoot.”
Sara Lindqvist
Marketing Director, Velo
01 / 03
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