The Ruby Run campaign was shot in one day, between sunrise and sunset, with a crew of four and one van.
Plan the light, not the shots
We picked three locations within ten minutes of each other and planned the day around where the sun would be. Every set-up was lit by daylight and one bounce board.
One colour does the work
Red shoe, yellow ground, hard shadow. Because the colours never changed, we could shoot fast and still get a set of images that look like one campaign.
We wrapped at 18:40 with 212 selects and one very tired runner.
