02
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Identity
Halden Coffee
Client
Halden Coffee Roasters
Services
Identity · Packaging · Retail
Year
2026
Project
Packaging system
(01) The brief
Three cafés, one roastery and a bag design nobody remembered. Halden wanted to sell beans in shops without losing the feel of the café.
(02) What we did
A modular pattern system where every origin gets its own shapes and colour, held together by one wordmark and one blue dot. The bag became the shop sign.
(03) The result
3×
retail stockists in the first year
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